D: How will you stimulate audience desire to buy the game?

The competitive nature shared between the British middle-aged women helps fuel the motivation to beat their peers in competition. A popular phenomenon between these women is their weight and figure thus, a yoga game to help achieve their bodily aspirations would be extremely popular among these groups

A: How does it promote audience Action?

"Word of mouth" is essential in promoting the game and talkative, gossiping middle aged women are the perfect group to spread the word of the new yoga game. Middle aged women are interested with the latest technology and what's new, so they will use any possible means of communication to unintentionally promote the new yoga game