Independant Case Study Research:

The poster has a nice colour scheme, good font size and is very easy to understand. Interestingly, the central image is actually not on the middle slightly to the top right which is the natural centre of the page which the human eye sees rather it is on the oppistite side, this could suggest that the words "get on board" along with the rest of the words are more important than the image as it occupies the most important part of the page.

Review 1:

FIFA 14 is far from a revolutionary release, and it's arguably inferior to the much improved PES 2014 in terms of pure footballing gameplay. That said, FIFA 14 is the most complete virtual footballing experience available today. Whether in single or multiplayer, there's enough to keep fans busy well into the new football season and beyond.

This review is half positive, half negative, quite critical but does recognize that Fifa 14 is the best virtual game out there.

Review 2:

 FIFA 14 rocks!!!!! Its the best football game till date. Much more realistic features, improved gameplay than FIFA 13.Awesome game play much slower, which makes it more realistic. Some genuine improvements, particularly in terms of animation, physics, artificial intelligence, and Ultimate Team. Top notch presentation and the usual full suite of licences. Go for it guys.. Worth Buying the game.

This review is extremely positive and doesn't have a single flaw about the game mentioned, the writer also states that it is "top notch" implying it can't get any better, they even suggest buying the game yourself.

Review 3:

The worst Fifa of all time. Players move with the agility of a bus. 70% of the crosses are goals. Players are slow, they can't change pace or direction without losing the ball. EA has done a great job of undoing all the good things they have done for the series in the past 5 years. Please fix this as soon as possible EA.

This review is by far the harshest out of the three, the writer does not point out one good feature of the game but instead says it is "the worst fifa of all time" and highlights their personal disliked features pertaining to the game.

Broadcast:

http://www.youtube.com/watch?v=FVsgso273EE Yes, they did.

http://www.youtube.com/watch?v=LpiTucFQuwA. 

this gameplay trailer of fifa 14 is extremely effective in drawing in fans and prompting the game to the target audience because it gives the viewers a taste of what they will recieve if they purchase in the this game. It also helps the audience see any new differences compared to the previous game in the Fifa series such as; players, teams, and graphics.

E-media:

The official website on which it's promoted shows official trailers, talks about the games features and shows pictures of the gameplay and the cover itself.

The official page is white and makes the pictures quite big and fades them into the background, this can give the effect of an amazing game because white usually represents good and the pictures fading in could represent the game in a virtual paradise.

The game itself as Fifa 14 doesn't have its own channel on Youtube however it is promoted by the larger company of EA sports along with other games.

http://www.youtube.com/watch?v=Mmc91IPk9ww

The gameplay from the user-generated audience is extremely beneficial in giving the target audience a clear picture of what the game would be like had they played it themselves, instead of buying the game themselves and possibly wasting their money, they watch and see what they like and if they don't like it then they leave it.

The game Fifa has almost 200 thousand likes on facebook.

#FIFA14

They promote the game by using alot of pictures and updates to keep the audience up to date with what is going on whilst giving tasters to the fans to keep them interested.