Advert analysis- GTA 5

Language:

The most noticiable thing on the cover is the gangster written 'grand theft auto' which indicates through the language that very thuggish acts/behaviour is going to go on in this game as we relate theft to that of thugs and other criminals however the pictures on the side resemble gangsters and thugs. Aslo, the 18 at the bottom means the institution has informed everyone that this game is not suitable for those aged under 18 as the content is adult material.

Institution:

The GTA series what created by; David Jones, Dan Houser, Sam Houser, Michael Daily, and Zachary Clarke. However it is owned by Rockstar North Ltd which is owned by Take-Two Interactive Software, Inc. which is owned by Strauss Zelnick but was founded by Ryan Brant. GTA 5 is exclusive to X box and playstation 3. IGN rated the game 10 and is joint highest rated game on metacritic of all time. The game was a huge success as in the first week alone of its release sold more than all the GTA's combined. It saled past 15 million units in the first week.

Audience:

The target audience of GTA 5 are mostly dominated by males and 13 - 28 year olds even though 13 is below the age you're supposed to play it is very appealing for the young adolesents to break the rules and are anxious to know the life of the elder adolesents. As GTA 5 was quite cheap at its release, I would suggest that the game may be targetted at the working class boys that are not dominated by a certain race or age within the age range above as it is hugely popular with all of them